• Gifts with purpose: for the people you love, from a planet we love.

Our Founders

  • Jill McAlpine

    Jill McAlpine

    FOUNDER

  • Shona MacRae

    FOUNDER

We're absolutely thrilled you’re here!

Picking out the perfect gift for someone special? We get it. It's all about finding something that speaks to their heart and is lovingly crafted with sustainability in mind. That's exactly what we're all about here at Lovely Mama We're on a mission to bring you gifts and self care products that are not just thoughtful and beautiful but are also ethical and kind to our Earth.

Our packaging? It's pretty much a hug to the planet – over 95% is made from paper, and our cute bags and pouches are either biodegradable, compostable, or recycled. We're always on the look out for ways to do even better, aiming to cut down on waste and sprinkle a little more sustainability into our gifts and self care products.

Each ingredient in our signature products is handpicked from ethical sources, ensuring everything is cruelty-free, all-natural, and vegan-friendly. Because, just like you, we believe in kindness – to ourselves, to animals, and to our environment. Everything is vegan and cruelty free.

We're also super picky about who we team up with. While you might find a smidge of plastic in some of the partner products in our gift boxes, know that these companies are on a journey, just like us, working hard to reduce their footprint. Together, we're committed to making a difference, reducing our collective mark on this beautiful planet of ours. Our mission is woven into the fabric of everything we do, ensuring that when you choose a gift from us, you're not just saying "I care about you" to your loved one, but also "I care about our world." Welcome to our Lovely Mama community – where every gift is a gesture of love for our planet, our places, and our people.

— Jill & Shona x